Facebook deals with fake news problem

Allan Goodman
November 17, 2016

Their latest efforts were reviewing the company's move to address reports of fake news, or if Facebook "effectively used" filtering features to scan content from offensive and unwanted information.

"Moving forward, we will restrict ad serving on pages that misrepresent, misstate, or hide information about the publisher, the publisher's content, or the primary objective of the web property", Google said in a statement to Reuters.

Plus, up until the changes announced this week, Google and Facebook have allowed publishers to sell ads on their news sites, whether the information is true or not.

"An even greater volume of stories express an opinion that many will disagree with and flag as incorrect even when factual", he said. "We fall for fake news because something about it confirms our beliefs about the world and because we are in a news-grazing rather than news-reading culture".

"News and media are not the primary things people do on Facebook, so I find it odd when people insist we call ourselves a news or media company in order to acknowledge its importance", he wrote.

A spokesperson from Google said that these fake news sites will now be included in the list of websites banned from having an access to Google AdSense, just like putting restrictions on ad placements of sites containing pornographic and/or violent content.

Today, it's a story shared widely across Facebook that actor Denzel Washington is supporting President-elect Donald Trump and speaking out against President Barack Obama.

This policy is to demote all the fake news websites that create panic, fuss and media wars.

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The News Feed is Facebook's algorithmic tool that constantly refreshes news stories, status updates, photos, friend activity and so on.

Over the weekend, Facebook CEO Mark Zuckerberg insisted that the amount of fake news on the platform remains tiny and could hardly have swayed the outcome.

According to Business Insider, social media platforms Google and Facebook said that they are working on their current policies after the proliferation of "fake news" might have swung the elections in Donald Trump's favor.

"I don't think we should debate it as much as work hard to make sure we drive news to its more trusted sources, have more fact checking and make our algorithms work better, absolutely", he said. Facebook founder Mark Zuckerberg similarly downplayed the popularity of false news stories in a Facebook post on November 12.

"Identifying the "truth" is complicated". If Facebook can't get its act together and clean up the information on its site, we'll eventually start to see it as untrustworthy and go back to good old search engines.

To be fair: This problem isn't unique to Facebook, and the lies aren't all in conservatives' favor.

According to The Independent, there are more people probably using Facebook to follow stories deemed interesting to them and thus more likely to click on the articles that are related to it, they may be positive or negative.

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