Stores try to cater to savvier customers on Black Friday

Allan Goodman
November 27, 2016

Beyond deals from nearly every store, buying online also offers flexibility. Liang Giang Ying sits in a wagon full of packages as her father pulls her through South Coast Plaza in Costa Mesa, Calif., on Black Friday, Nov. 25, 2016. She was looking for a big-screen TV at the Best Buy store in Howell Township, New Jersey.

(Nick Agro/The Orange County Register via AP).

A considerable number of shoppers agree that the deals online are often better than they are in stores, often even better than a lot of the Black Friday deals.

And for those who do venture out to stores, spending isn't always top of mind. But brick-and-mortar retailers offer instant gratification, making it worth her while to turn out at 1 a.m. along with hundreds of other shoppers to look for bargains.

Holiday shoppers eager to snag big discounts turned to the internet in record fashion this week.

Meanwhile, Adobe Digital Insights says Thanksgiving Day sales online totaled $1.93 billion, up 11.5 percent from the day previous year, as more people opted to stay home and shop online instead of hitting the stores.

It still remains to be seen if Adobe's estimates of mobile sales topping $1 billion out of over $3 billion in total online sales will change when Black Friday finally wraps tonight, of course.

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The National Retail Federation (NRF) estimates that about 137.4 million consumers will make purchases in stores or online over the four-day weekend that started on Thanksgiving.

Administrative assistant Kelsey Gilford, 52, was shopping at Chicago's Water Tower mall on Friday but had already made purchases online on Thursday.

"I said it before and I will say it again, we will win the season on price - on Black Friday, on Cyber Monday and every day before and after", said Bratspies. For the first time in the history of the company, Walmart is getting a jump on Cyber Monday 2016 with its Cyber Week online specials available two days ahead the date.

In Virginia, Dana Sari says she prefers buying gifts from online catalogues and boutique retailers rather than larger corporations, which she says value her less as a customer.

Colley said the 55-inch television, which was about $200 cheaper than its original $500 price tag, was sold out online earlier Thursday. Wal-Mart has tripled its e-commerce selection to 23 million products this year, aiming to better compete with Amazon. "I can find the best deals, and I don't have to leave the house and fearless the crowds".

"OK, is this what I want on this day, or am I going to wait until Monday?" said shopper Kate Meyer. They quickly snatched two 800-thread count queen size sheet sets for $30 apiece. Its Black Friday sales on Amazon.com were on pace to surpass past year in terms of number of items ordered, Amazon said.

Around the USA, other stores opened their doors early Friday for what is still one of the busiest days of the year, even as the start of the holiday season edges ever earlier. And they're now offering numerous same deals online as they do in stores on Thanksgiving.This year, Wal-Mart, based in Bentonville, Ark., is making Thanksgiving deals available online, three hours earlier than last year.Ravi Jariwala, a Wal-Mart spokesman, told The Associated Press that three out of the four customers it polled said that they wanted to shop Cyber Monday deals earlier, after the kickoff in stores.

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