Starbucks Aims to Create 240000 Jobs by 2021

Violet Powell
April 5, 2017

Starbucks chief operating officer Kevin Johnson will become the new CEO on April 3. As the company continues growth, it plans to increase throughput and improve the customer experience through digital platforms.

Starbucks also seeks to provide jobs for young people. As U.S. sales failed to meet analyst expectations five quarters in a row, investors have driven down shares in Starbucks 4 percent over the past year, compared with a 15 percent rise in the S&P 500 stock index. Starbucks refuted that claim, saying a study it commissioned found the hiring decision didn't have any substantial impact on brand perception. It also enables people to give one another gift cards through Microsoft Outlook.

Tapping into the barrel-aged-beverage trend, Starbucks recently launched whiskey barrel-aged Starbucks Reserve coffee out of its Seattle Roastery, which serves as the company's innovation incubator. The coffee chain plans to add 12,000 new stores worldwide by 2021.

Schultz will move to the role of executive chairman.

Starbucks will also be adding more teens to its locations in a bid to include baristas and managers of all ages and creeds.

The company is testing a lunchtime menu, called Starbucks Mercato, featuring grab-and-go salads and sandwiches made fresh daily.

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He said Pres. Trump's talk about "lowering taxes and creating jobs and bringing manufacturing back" would be "very positive for the country and very positive to Starbucks".

The company plans to double its food business by 2021. In the USA alone, the company is scheduled to augment 68,000 jobs as it proceeds with opening 3,400 additional stores by that year.

Some 3,300 Starbucks employees, shareholders and guests packed McCaw Hall Wedneday for the annual extravaganza, where the company recaps notable accomplishments of the past year, outlines its direction for the next year, and welcomes a surprise guest star.

In 2013, Starbucks announced its decision to hire 10,000 veterans and military spouses by 2018, however, the company said it reached its initial goal earlier than expected.

The company is doubling down on its commitment to hire veterans, vowing to hire 25,000 military veterans and their spouses by 2025. Starbucks said it has surpassed its objective of contracting 10,000 "open door youth" in America by 2018 by employing more than 40,000.

Starbucks plans on kicking off the initiative within the next two months and concentrate on finding potential hires mostly in regions with the largest number of refugees, including Toronto, Vancouver and Montreal.

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