Amazon Wins Thursday Night NFL Streaming Rights (AMZN, TWTR)

Allan Goodman
April 6, 2017

Do you remember previous year, when the National Football League announced that it would stream its Thursday night games on Twitter? The NFL partnered with Twitter on a similar deal past year. That's a sizable increase from what Twitter paid past year (just $10 million) for the NFL's first streaming agreement.

For Amazon, adding live sports to its Prime video lineup represents a rare get that the retailer was previously missing.

New NFL streaming partner Amazon, will likely broadcast NFL Thursday Night matches through its Amazon Prime subscription service.

Note: Mark Maske wrote this story for The Washington Post, which is owned by Amazon founder Jeffrey P. Bezos.

The highly-popular football games are known for mass engagement, with more than 16 million individuals tuning in on various TV and digital platforms to view the sports encounters. Reports indicate that the 12-month deal is worth $50 million.

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Amazon is getting into the pro football streaming business.

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Twitter detailed that it was still committed to promoting live content on its network stating that it had created over 40 live streaming partnership in 2016. The e-commerce giant has confirmed the deal, not the financial details, where it stream ten Thursday-night Football games online.

Before the deal was announced, Twitter, Facebook and YouTube were also in the running for the livestreaming rights.

If NFL viewership is on a downswing, somebody forgot to tell Amazon.

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