Burger King's new TV ad deliberately activates Google Home and Assistant

Delia Watkins
April 13, 2017

For instance, you can ask Google Home to read you the news or tell you the weather forecast.

A suggestion: move your Google Home far, far away from the TV.

Voice-activated assistants like Siri and Alexa offer the ultimate in convenience since you can access a wealth of info and powerful usability features with nothing but a few spoken words. A new ad from Burger King is causing quite the stir and a lot of discussion today, which is pretty impressive considering it's only 15 seconds in length.

A new Burger King TV commercial is created to trigger Google's voice-controlled speakers in viewers' homes, adding a wrinkle to the debate over whether such devices have become too invasive.

Relying on Wikipedia also opens up one other problem: anyone can edit it. The Verge modified the Whopper entry briefly, and Google Home began speaking the updated text only minutes later.

'I'll be getting rid of my @amazon Echo (and @Google home if I had one) if this is the trend in marketing, ' Jason Cruz complained.

It Google doesn't appear to have been complicit in Burger King's ad. Burger King seems to have the advantage of being the first company to try something like this - it isn't hard to imagine that subsequent attempts at controlling a smart device through advertising will be met with outright disdain.

Facebook's M assistant launches in US, will offer chat suggestions
For instance, the company talked about letting people attach and send videos and pictures via a simple long press on the composer. When you say something like "thank you" in a conversation, M will share a fun and relevant sticker that represents what you said.

It's not the first time virtual assistants have been activated by the television - to the profound annoyance of users.

If you'd like to get your Google Home in on the advertising fun, you can either watch the ad above, or catch the ad playing starting tonight on MTV, Bravo, and late shows from Jimmy Kimmel and Jimmy Fallon. So, it's up to our friendly Burger King employee to get crafty when it comes to explaining the Whopper.

A jump of more than 30 per cent in house prices in Toronto suggests that demand is being driven more by real estate speculators and investors than homebuyers, Canada's top banker said Wednesday.

In March, Google Home irritated people when, unprompted, it alerted them to the opening of "Beauty and the Beast". And, they say, people won't stop editing the page.

"I think it's going to backfire if it keeps happening", he said. If you want to cut to the chase and just see how this ad works, hit the source link below for a video of the ad in action.

'If you have a device in your home constantly listening to you, you deserve to be spammed by every ad on TV, ' said Amadi.

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