Verizon's $21 million gamble on Ravens vs Jaguars London game

Allan Goodman
May 4, 2017

Verizon opened up the pocketbooks in a big way to purchase streaming rights to a Week 3 game between the Jacksonville Jaguars and Baltimore Ravens in London. The Wall Street Journal first reported the price tag.

In news that knocked our socks off, communications giant Verizon has reportedly paid an arm and a leg to stream one National Football League game in 2017. In 2015, the Jaguars-Buffalo Bills game was streamed globally on Yahoo and that game had an average audience of 2.36 million viewers.

As for everyone else, the game will be offered through over-the-air broadcast - but only in the Baltimore and Jacksonville local markets.

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Verizon will have global rights to stream the game live, however, it also will be aired on TV locally in Baltimore and Jacksonville as well as in the United Kingdom via Sky Sports.

Twitter streamed 10 games last season, and Amazon is paying $50 million for 10 games this season. This one-game deal means Verizon can stream the game on any of its properties, including AOL, to an global audience. The game will also be made available on the NFL Mobile app (NFL.com/mobile) to Verizon Wireless customers, and the NFL app on Xbox One and Windows 10. Are we reaching the millennial demo?

The deal helps Verizon boost its sports streaming efforts as it prepares to integrate Yahoo (NasdaqGS: YHOO - news) 's core internet business later this year. But, for now, the tech companies are stuck with the Jags and early morning games in London.

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