Google to Stop Reading Your E-Mail

Delia Watkins
June 27, 2017

The company announced in a blog post Friday that it will no longer scan emails sent to personal accounts on its Gmail service to target ads.

Paying Gmail users never received the e-mail-scanning ads like the free version of the program, but some business customers were confused by the distinction and its privacy implications, said Diane Greene, Google's senior vice president of cloud.

Now comes the news that Google's email service, Gmail, will finally stop scanning consumer email accounts for "ads personalisation".

Google will no longer scan Gmail accounts to deliver personalised ads - but it's not anxious about your privacy so much as corporate customer confusion. The change addresses a longstanding privacy concern related to the way in which the company has been collecting data from Gmail users to display more relevant ads. She was hired in November 2015 to convince more companies to do business with Google, as Amazon and Microsoft emerged as the market forerunners in cloud storage services.

Did you know that Google scans emails to display user-centric advertisements? However, as a report in Bloomberg points, ads will still be a part of the consumer version of Gmail.

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Google has endured various privacy scandals in the past, and there's no question that at least some users are scared of Google's "creepy line" and its attempts to "not cross it".

Over the years, the backlash to email scanning for ads has led Google's rivals to distance themselves from the capability.

It's not clear when the change will officially take place; in a statement to The Post, Google reiterated that it will be this year but declined to offer more specifics. Previously, email-mining in Gmail was a requirement of using the free service.

Google in the past has faced lawsuits over their controversial email scanning practice.

The following message reads on your ads settings page on Gmail: "Remove topics you don't like and add ones you do to make the ads you see more useful to you".

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