Google and Apple share 'mixed reality' plans

Delia Watkins
September 1, 2017

Google announced yesterday a preview of the software development kit for its new augmented reality platform, ARCore.

Further reports also revealed that Google is taking a backseat as they figure out how to make Project Tango augmented reality work.

Google is catching up with arch-rival Apple in the mobile augmented reality space (popularized by Pokémon GO), announcing ARCore to keep pace with Apple's ARKit, unveiled in June.

An introduction video was released alongside the announcement, showcasing the capabilities of ARCore. ARCore's motion tracking technology uses the phone's camera to identify interesting points, called features, and tracks how those points move over time. Google's AR Project Tango has just a handful of devices that support it.

'With more than two billion active devices, Android is the largest mobile platform in the world, Google said.

Apple decided to make its AR system work on devices running the next generation operating system (iOS 11), due out in just over a month.

The Pixel and Samsung S8 will be the first to be enhanced with ARCore, according to Google.

Compared to devices based on Tango, ARCore makes use of the sensors and hardware that is already on the device to offer AR experience.

The latest LG flagship V30 is definitely bigger and better
The LG V30 is powered by Qualcomm Snapdragon 835 processor , which is present in nearly every company's flagship phone this year. Interestingly, the company has added a feature called Cine Video mode which will enable users to record high-quality videos.

Apple with its closed ecosystem is likely to lead the AR game, but, Android has some big plans and wants to bring AR to more than 100 million devices. ARCore works closely with Java and OpenGL, Unity, and Unreal with a main focus on three different functions. As a effect of that, ARCore will be available just for the Google Pixel phone and Samsung Galaxy S8. The motion tracking is accurate and keeps the 3D models in place on the map despite any movement or tilting of the camera.

Not every iOS device will get the full benefit of ARKit. Developers are able to light virtual objects in ways that match their surroundings, making their appearance even more realistic.

The Silicon Valley Company said it will release a preview of the new software kit today.

Another app from GIPHY lets users drop their favorite GIFS, whether they're cute kittens or a cry baby, into their real-life environment, creating a hilarious hodge podge.

It is also developing a special AR web browser allowing developers to create AR websites.

A couple of other features that Mountain View is working on within the scope of ARCore is a Visual Positioning Service (VPS) and a custom web browser specifically designed for AR. Apple CEO Tim Cook earlier this month described AR as "one of those huge things that we'll look back at and marvel on the start of it", but given the amount of press around the two platforms right now it's clear that plenty of marvelling is going on already.

Augmented reality shows more promise than virtual reality, which requires headsets and can make people uncomfortable.

Other reports by PlayStation Move reviews

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