Sony's new speaker is an Apple HomePod rival with Google Assistant built

Delia Watkins
September 2, 2017

And big name brands are battling it out. Not simply Sony but rather different organizations have been building up their own savvy speaker, for example, Facebook is chipping away at a smart speaker with 15-inch Touch show.

The Sony LF-S50G has a similar design to Apple's HomePod, only it's a little taller and it adds a little more detailing to its base compared to Apple's smart speaker.

Smart home speakers are the next big thing in the tech world, and nearly all major names have come up with their own or are working on one.

Considering Sony does have a way with audio technology, the speaker's sound is impressive. It will come in a choice of black and while finishes and will cost £200 when it goes on sale in November - making it more expensive than its nearest rivals, but probably cheaper than HomePod (UK pricing is TBC).

Read our expert HomePod review for our unique insight into what we expect to see from Apple. The smart speaker is coming in various hues, including dark and dim. But it could go even further.

Lenovo, on the other hand, launched an Alexa enabled speaker. Find out how other Sonos speakers fare in our tests.

Sony Unveils The Xperia XZ1, XZ1 Compact Packing 3D Scanning Features
The company touted that this feature could be used in conjunction with AR to immerse yourself even more into the virtual world. As for the rest of its software, both the Xperia XZ1 and XZ1 Compact will run Android 8.0 Oreo straight out of the box.

On Thursday, the Japanese company announced the products that it will be showcasing at the upcoming IFA consumer electronics show in Berlin. After the launch of its new Galaxy Note 8 smartphone last week, DJ Koh, head of Samsung's mobile division, told CNBC News: 'I am already working on it'. The higher that second number, the better protected from water a device is.

JBL Junior: These are two pairs of headphones (one with Bluetooth, one wired only) that are specifically designed for kids.

Sony has beaten them all to the punch. Instead, the company made a decision to pack in the Google Assistant with its LF-S50G.

The Sony speaker has a splash-proof design so it can be used in the kitchen and also has a handy LED clock that displays the time. Its cylindrical shape follows the current trend created to deliver sound in all directions. On the Google Home it is Google Assistant acting as the virtual assistant, and Microsoft's Invoke will star Cortana. It also maps out the layout of your room to optimize sound quality. It will go on sale in the U.S. only this autumn.

Also announced this week at IFA, Harman Kardon is another audio specialist getting in on the act.

The difference is the 360 degree sound which is deeper, richer and just downright better.

Other reports by PlayStation Move reviews

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