French fashion giants LVMH and Kering ban ultra-thin models

Peter Castro
September 7, 2017

The new charter was jointly published by LVMH and Kering, which are two of the biggest fashion houses in the world which own Christian Dior and and Gucci respectively. All their fashion brands have committed to banning models below French size 34 for women and 44 for men.

The fashion companies said their agreement would take effect this month, in time for the spring-summer ready-to-wear runway collections.

In 2015, France banned extremely-thin models from working in the fashion industry. There's also a stricter policy now on when they younger models can work, with the conglomerates banning models 16 to 18 years old working between 10 p.m. and 6 a.m. Nudity for younger models is addressed too, now with a policy that if the model is younger than 18, an agreement must be signed by both the model and their representative.

Ultimately, this important move by the fashion community could not only protect models working the industry from health risks caused by malnutrition, but also help reduce the encouragement of unhealthy body types.

"Having always cared for the well-being of models, LVMH and Kering feel that they have a specific responsibility, as leaders in the industry, to go one step further with their brands". In the future, agencies will be forced to use female models starting at French size 34, which equates to a US size 2.

Models must also be able to present a valid medical certificate that they are fit to work.

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Another French model, Isabelle Caro, fronted a shocking anti-anorexia campaign during Milan fashion week in 2007 before she died from the disease three years later at the age of 28.

Antoine Arnault, a member of the LVMH board of directors and son of CEO Bernard Arnault, says the charter will "change things completely".

He said LVMH would stop hiring under-16 minors - a common practice in the industry.

The two giants' fashion houses include Dior, Kenzo, Stella McCartney, Saint Laurent, Gucci, Louis Vuitton, Marc Jacobs and others.

France's advertising authority denounced them as part of a disturbing trend in fashion promoting "porno-chic" and the label was ordered to remove them.

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