Apple TV 4K box supports 4K, HDR and Dolby Vision

Peter Castro
September 13, 2017

The new Apple TV comes backed by A10X Fusion processor, the same CPU that powers up the iPad Pro. Besides, Apple TV customers who have invested films in HD will automatically get 4K HDR upgrades at no extra cost. The New Apple TV will be out September 22, 2017, and will retail for $229 (CAD) for 32GB or $249 (CAD) for 64GB variants.

The Apple TV 4K is here, and it has both 4K resolution (as the name implies) and HDR support, which means it can work with the latest TVs, projectors and content formats for better picture, brighter colors and generally improved visuals.

It's been almost two years since the last version of Apple TV launched, and the tech world has changed a lot.

Roku users have been able to enjoy 4K content since back in 2014 with the release of the Roku 4, and the company even added HDR functionality to its 2016 lineup.

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Customers can choose to receive a notification when their heart rate is elevated above a specific threshold while inactive. The new Apple TV 4K is priced at $179 while the Indian pricing is Rs 15,900 with 32GB and Rs 17,900 for the 64GB variant.

Prices start at £149 for the 32GB Apple TV (2015).

Schiller announced, as part of the new iPhone 8 and the new iOS 11, that the company has built its own video encoder for use with the iPhone 8/s new camera-one that appears to support HEVC. The box supports both Dolby Vision and HDR 10; with this, viewers get to enjoy content that has a greater dynamic range that ordinary television and movies. The price point for 4K movies was reportedly a contentious issue between Apple and the studios - which wanted to retain their premium pricing on the Ultra HD versions.

Jenova Chen CEO of thatgamecompany came out on stage to introduce Sky, a game with Apple TV in mind. Previous Apple TV owners will be glad to know that their SDR movies will be HDR-ready, for free.

The 4k content will be pricey though. Perhaps more exciting to some, Apple plans to bring live sports and news to the Apple TV, too. It will be available to pre-order on September 15 and to buy on September 22. And it doesn't seem like there's any bad blood there, either, since Apple has teamed with 20th Century Fox, Lionsgate, Universal, Paramount, Sony, and Warner bring their 4K and HDR titles to the iTunes store.

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