Google Knows You Hate Chrome Autoplay Videos

Jon Howard
September 16, 2017

The changes will also let users have greater control over video playback, enable content providers to use autoplay without complicated workarounds, and make the behavior of desktop and mobile browsers more consistent. In the up and coming form of the Google Chrome web browser(Chrome 64), Google will restrain the capacity to autoplay videos. The upcoming changes to how Chrome will handle auto-playing videos will give users improved control over how they want different websites to behave, the company said.

In addition, Chrome users will also have the option to mute individual sites completely and save that preference.

Chrome 63 Chrome 64 will radically change the user experience of internet users with two developments largely expected by those video ads disturbing.

Google acknowledged that not all web users have the same preferences when it comes to autoplay.

The war of the browsers against the advertising has really begun: Apple is going to make obsolete a portion of the cookies as soon as September 2017, while Google, which develops the Chrome, has several new items in its drawers.

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There's nothing more annoying on the web than autoplaying vids with sound to your unsuspecting ears and colleagues while you simply browse for a pair of sneakers instead of actually working.

Google says this is one of the most frequent concerns from users: unexpected playback.

The video is muted or does not have any sound. Next year, you may never again have to hunt through your Chrome tabs in search of the one that's producing sound. Google previously hinted that they were testing muting features last month. This muting option will persist between browsing sessions, enabling users to customise when audio will play.

It can be secured with SSL/TLS, "becoming" thus FTPS (aka "FTP Secure"), but Chrome and all the other major browsers don't support FTPS. The feature will filter out advertisements that don't meet guidelines published by the Coalition for Better Ads.

So, what does Google define as showing interest?

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