Nintendo Restricts Livestreaming of Their Games on YouTube for Partners

Allan Goodman
October 1, 2017

The Nintendo Creators Program allows YouTubers to receive some of the advertising proceeds from videos containing Nintendo-copyrighted content. Membership in the program allows video makers to split the ad revenue generated by such videos with Nintendo, so long as they meet the requirements and adhere to the code of conduct set by the company.

No doubt these changes were prompted by some high profile YouTube Gaming Live incidents, which Nintendo hopes to avoid being attached to its titles.

The Nintendo Creators Program itself was sort of a compromise between Nintendo and the YouTube community created following that controversy. You can not broadcast content on YouTube Live from the account you have registered to the Nintendo Creators Program.

You can keep uploading original content and building your audience on YouTube even if you're not in the partner program-and you can reapply again in 30 days. The new policy, which disallows live streaming has already caused ripples across #YouTube, and the internet.

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The other is that YouTube's own unreliable monetisation platform has been leaving creators in the lurch recently.

But some creators claim the measures-most of which are handled through algorithms and automated systems-have been applied arbitrarily and that YouTube hasn't exactly been transparent or responsive about why some videos are demonetized but others are not. Cancelling the channel's registration means having to register the videos separately.

That said, lets get to the streaming part. Whether you're monetizing the video or not, Nintendo won't let it happen. This likely has a lot to do with the fact that Nintendo can't regulate live streams and approve them, whereas it can do that with pre-recorded content.

While streaming can be a beneficial way for developers to generate interest in their games, not all game makers are keen on seeing streamers or YouTubers make bank on the backs of their releases. This will be true regardless of whether creators want to monetize these streams or not.

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