Dove apologises for 'racist' Facebook ad showing black woman turning white

Peter Castro
October 9, 2017

The advertisement, apparently for some sort of soap but which has since been deleted, showed a black woman wearing a brown shirt removing her top to reveal a white woman in a lighter top.

Another image shows the white woman undressing to reveal an Asian woman.

Makeup artist Naomi Leann Blake shared the ad on Facebook which soon went viral.

In an image we posted this week, we missed the mark in.

And as Keith Boykin, a CNN political commentator pointed out, this is not the first time Dove has found itself in hot water for the way its advertised body wash.

A few users brought up instances when the brand had other questionable marketing ploys that seemed to paint blackness as undesired.

Makeup artist Naythemua said the campaign was "tone deaf" and indicative of the messaging black people in the US receive about the color of their skin the Independent is reporting.

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"Dove committed to representing the beauty of diversity".

"What exactly were yall going for?"

"Who told you my dark skin is not normal", one user wrote. "Your creative director should be fired", one Angela Reinders wrote on Facebook. In 2011, an ad sparked controversy after it showed three women with different skin tones in front of a wall marked "before and "after".

Dove's 13-year-old "Real Beauty" campaign aims to celebrate the beauty of all kinds of women.

Dove took to Twitter to issue a statement in response to the criticism, and while it seems like it's meant to be an apology, the words "We're sorry" aren't actually used.

On Sunday, The Guardian published another statement from Dove regarding the controversy over its latest ad.

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