Need proof Apple wants to dethrone Netflix? It just nabbed Spielberg

Allan Goodman
October 11, 2017

"We love being at the forefront of Apple's investment in scripted programming, and can't think of a better property than Spielberg's beloved Amazing Stories franchise", said NBC Entertainment president Jennifer Salke.

Not to be completely outpaced by the likes of Netflix, Amazon and Hulu, Apple has come to an agreement with Steven Spielberg's Amblin Television and NBCUniversal to revive the famed director's anthology series Amazing Stories. The 1985 original anthology series produced by Spielberg ran for two seasons, earned 12 Emmy nominations and received five awards.

The deal comes less than 24 hours after Deadline reported Apple is nixing a planned series about Elvis Presley developed by The Weinstein Company in the wake of the sexual harassment accusations facing that company's recently fired co-founder, Harvey Weinstein. It was not clear if Mr. Spielberg will be actively involved in the series.

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Up until now, Apple's initial forays into original video content have been more of a tepid toe-dip than a head-first dive, but that's about to change.

This is the first public deal from Apple's new top Hollywood executives, Zack Van Amburg and Jamie Erlicht, who joined the iPhone giant earlier this year from Sony. With fellow tech companies like Facebook entering this space, the original content landscape looks primed for change in the near future. The new show will reportedly cost upwards of $5 million per episode ($10 million per episode is considered very expensive).

For "Amazing Stories", Bryan Fuller, whose credits include "Hannibal", "American Gods" and "Heroes", will serve as executive producer.

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