Amazon Introduces Logins For Teen Shoppers

Jon Howard
October 13, 2017

Teens between the ages of 13 and 17 can now create unique logins, linked to a household account, and place orders through the Amazon App to be approved by mom or dad. Not just yet. But while we wait for the inevitable, Amazon Prime will offer a student version of its time- and money-saving program-at half-price.

The set up also aims to encourage teens to use their parents' Prime accounts, if they have them.

The online retail giant said Wednesday that teens can now shop on Amazon on their own, if their parents let them.

Pre-approving orders is done alongside establishing a spending limit, meaning that while the teen can order anything they want, they can only do such up to a certain price before the ability is taken away. The accounts will allow them to search and shop for items, but there are some restrictions so that parents don't have to worry about their bank accounts. Parents can then allow or deny the attempt with a simple "Y" or "N" reply to the automated message.

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There are multiple ways parents can set limits on how their teens shop on Amazon. Once the order is placed, parents can see an itemized invoice and are able to cancel and return items, according to Amazon.com's normal terms.

One major benefit this program offers families is the ability to share Prime membership features.

Amazon - which had annual revenue of $136 billion past year - accounts for roughly one-third of all online USA sales. Many other retailers, such as Claire's and Abercrombie & Fitch, are also struggling.

The new accounts for teens on Amazon allow parents to control their teen's purchasing while still giving them access to their own benefits.

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