You can now order food directly from Facebook

Delia Watkins
October 15, 2017

Instead of directly competing with other services, Facebook has partnered with several players in the industry in its effort including Delivery.com, EatStreet, ChowNow, DoorDash, Zuppler, Slice and Olo.

Not included in that list: UberEats, Grubhub, or Postmates. It also connects directly with brands such as Five Guys, Papa John's, Wingstop, Jack in the Box, TGI Fridays, Denny's, El Pollo Loco, Chipotle, Jimmy John's, and Panera Bread.

It works with an Order Food section now in the Explore menu of Facebook.

"For example, if you have an account with Delivery.com, you can easily order with your existing login".

Go ahead and test it out today!

As Facebook explains it, ordering food is a natural next-step for the company.

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You can now order food via Facebook. It'll be available in the United States only, at least initially, through Facebook's mobile apps for iOS and Android, and through your desktop browser. Back in August, it expanded its Marketplace service - which offers Craigslist-like ads for local sales - to seventeen new European countries, taking the total number of locations it's available in to 24. If that restaurant is tied with the delivery service that Facebook has partnered with, you will be allowed to choose the service.

Unfortunately, some of the more prominent delivery services like Seamless and Caviar, do not appear to be working with Facebook at this time. On this page, users can browse food options and select "Start Order".

However, the company made no comment as to how long that option was live, or what percentage of users on Facebook had it to use.

The idea was to determine if adding a point of entry through the main navigation of Facebook could help increase usage for its food ordering feature.

The aim of the social media tycoon is that people remain on its platform for all services from money-transfer, business services, and ride-hailing services to ordering food online.

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