Amazon Updates Its iOS App With AR Shopping Feature

Delia Watkins
November 2, 2017

Following in the footsteps of IKEA, Amazon has added a new augmented reality feature on its app which utilises Apple's ARKit to let you test out products in your home before purchasing. The company is really looking to enhance the shopping experience by allowing customers to see how certain products will look in their home before they purchase them.

Called AR View, the feature is activated by clicking on the camera icon in the Amazon app and selecting from thousands of products across categories like furniture, kitchen ware and home decor. Users can check out this AR View action in the standard Amazon app on iTunes right this minute. Those had large white borders that made them look like stickers a child would play with, limiting their usefulness (these are still available). This implementation does come with a caveat of only working with iPhone 6s or higher devices that are running iOS 11. With their own logins, teens can shop, stream, and game their way using the Amazon shopping app. Parents can review order details and approve with a quick text reply. Just pull up the Amazon app, enable the AR camera, and boom: You can see exactly how it would fit, there on your phone in front of you.

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