Cyber Monday Becomes 'Mobile Monday' With $6.5 Billion Revenue Haul

Jon Howard
November 30, 2017

"Black Friday was huge and every year gets bigger and better", said Jamie Scott, the owner of "Ella and Scott". More tellingly, over 64 million people bought online and in person, underscoring the fact that retailers need to do both well to be successful today - especially because those consumers spent more money than those who only shopped online or in-store.

Commerce marketing firm Criteo said that 40 % of Black Friday online purchases were made on mobile phones, up from 29 % from a year ago.

On this Cyber Monday, shoppers in the USA are expected to spend billions of dollars online.

"This is due in large part to deeper discounts on Monday than on Friday, and lower (or no) free shipping thresholds", wrote Rick Kenney, Head of Consumer Insights at Salesforce Commerce Cloud in a blog post.

Matthew Shay, president of the National Retail Federation, said he believes consumer confidence, a strong economy and favorable weather all played a role in the weekend results released Tuesday. The group didn't offer a comparable number from a year ago because it changed its methodology.

The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion.

- Everyone - online and off - is doling out the discounts: This was supposed to be the year that brands like Ralph Lauren and Michael Kors relied less on markdowns to move merchandise.

Shoppers on average spent $335.47 over the five-day period, with older millennials spending the most at $419.52 each, according to the NRF survey of 3,242 consumers on November 25-26. The top two days for online shopping were Cyber Monday with more than 81 million surfing for deals and Black Friday with more than 66 million virtually browsing.

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Bezos, used the phrase in an interview with The Post's executive editor, Martin Baron , at a tech forum at The Post last May. That publication told the Post it had no knowledge or record of Phillips interviewing for a job there.

Black Friday weekend no longer brings a stampede of crazed shoppers to America's malls.

The most popular day for in-store shopping was Black Friday, cited by 77 million consumers, followed by Small Business Saturday with 55 million hitting sales floors.

And almost a third of Cyber Monday purchases were made on a mobile device, according to Adobe. The biggest spenders of the weekend were millennials ages 25 to 34, who spent $419.52 on average, according to NRF. They spent $49 more on average than in-store-only shoppers.

For some retailers, those numbers were even higher: Shopify, an e-commerce software provider for small- and medium-sized businesses, says that mobile transactions accounted for 60 percent of all sales yesterday, up 11 percent from previous year.

Nearly half of apparel sold online during the holiday season were marked down an average of 46 percent, according to research firm Edited.

And the number of Australian retailers getting in on the action is only set to grow.

- But 65 million shopped both online and in-store, and they spent substantially more than those who shopped only in person or online.

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