Google pulls YouTube from Amazon devices

Delia Watkins
December 7, 2017

In a battle between tech giants, Google announced it has blocked access to YouTube from the Amazon Echo Show, and will remove access from Fire TV devices on January 1.

Google has made a decision to block YouTube on multiple Amazon media devices, part of an escalating feud between the two tech companies.

Google has pulled YouTube from Amazon's Echo Show and Fire TV in a dispute over carrying each other's products.

In September, Google removed YouTube from the Amazon Echo Show before later reintroducing the video sharing application. The power being thrown around by these two giants is the type of conduct that has some talking about the need to break them up by way of anti-trust action. Google is setting a disappointing precedent by selectively blocking customer access to an open website.

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Meanwhile, if you ask Alexa (Amazon's smart assistant) to order a Chromecast, she responds by first offering you an Amazon Fire TV stick, and then a Roku device. The latest proof of that came yesterday afternoon when Google revealed YouTube will disappear from Fire TV tablets, streaming devices and television sets. Amazon also doesn't allow its Prime video streaming service on Chromecast, an omission that Google wants to change.

Both companies said they hope to resolve the issue quickly. For example, Amazon does not sell Apple TV in its store, nor does it plan to sell Apple HomePod, Apple's smart speaker competitor to Amazon Echo. Google needs the world's largest eCommerce platform to sell its products, and the absence of the world's most popular streaming site is not going to make Amazon video products the most attractive on the market.

According to a Google spokesperson who shared a statement with CNET, Google has been "trying to reach agreement with Amazon to give consumers access to each other's products and services". Videos were displayed on its touchscreen without channel subscriptions, further video recommendations, and other features.

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