Fight intensifies between Amazon YouTube

Allan Goodman
December 22, 2017

In retaliation, Jeff Bezos' company filed a trademark for something called "AmazonTube".

The trademark does suggest ingredients that make it up to be a video streaming service although there isn't a lot of detail on this.

Amazon and Google have been going at it for a few years, with the feud mostly based on Amazon's decision to pull Chromecast and, eventually, Nest products from its virtual storefront over two years ago. But the recent news about Amazon's plan to create a YouTube rival may start another battle between the two tech giants.

Google fight over access to YouTube has taken on an interesting turn with the surprise move from Mozilla that announced the launch of its Firebox browser for Fire TV devices. It even includes a shortcut to YouTube right from the Firefox home screen, so you'll only have to click one more time than you would have with the official YouTube app.

Fight intensifies between Amazon YouTube

For many companies, like the bandwidth-starved Netflix, such a task would be herculean. Perhaps the talks will set the things in motion and benefit both the Amazon and the Google streaming services, users. Hundreds of thousands of major sites and services, including Netflix, Giphy, Slack, and Airbnb rely on Amazon Web Services, Amazon's cloud computing platform, for server capacity.

Amazon has developed something of a reputation for chasing after social media trends to promote its commerce.

Amazon's products into their photos, made all of us scratch our heads.

Given the "social media" specification in its filing, this service looking more similar to Spark. So far, there was only the Silk browser that was available on Fire TV. "Starting today, we will be able to expand the already great Fire TV experience by enabling viewers to surface a multitude of web content - including videos - through Firefox". Since then it's all been escalated with Google restoring the product onto Amazon's devices before pulling it off again and calling out Amazon for refusing to carry any Google hardware on its online retail store.

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