Instagram to now show 'recommended posts' in home feed

Allan Goodman
December 31, 2017

Instagram is now rolling out its "recommended for you" feature that shows photos in your feed snapped by people you're not following.

Instagram will now display a "Recommended for You" section after you've scrolled through all of your posts. However, according to a report by TechCrunch, users will see these recommended posts while browsing through their news feed rather than seeing just the posts from the users they follow.

You could also see what posts friends had liked in the Following section, if you choose to do so. However, the recommendations that do not come from accounts a user is actively following may be subject to criticism, something Instagram experienced when they introduced an algorithmic feed past year.

In a statement to TechCrunch, an Instagram spokesperson confirmed the new feature, but said that it isn't there to replace any of the content you'd typically get.

As expected, users haven't taken the injection of "recommended posts" positively.

Users can choose to temporarily hide these posts by tapping the three horizontal lines above the post on iPhone and the three vertical lines on Android.

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Previously recommended content was in the Explore section and would not be pushed onto the home feed.

However, there is one fundamental difference between the hashtag feature and the new "recommended posts" feature. IM LOOKING AT YOU, @instagram! clear up my feed.

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If you set your account to private, the hashtags you follow will only be visible to your followers. Is it something you're going to use or are you going to hide the option?

Another Twitter user was also unimpressed by the new update. Instagram is careful to differentiate them so they don't appear the same as those from people you follow. It will not redirect the audience to the website, but they can search the name of your website on Google.

Instagram has been making a number of key changes on its platform in order to improve the user experience.

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