Ford Ranger marks Ford's return to mid-size pickup market

Allan Goodman
January 15, 2018

Marketing-speak translation: Ford wants buyers willing to splurge on the Ranger because they think it's cool, even if they in no way need a pickup truck.

Inside, the steering wheel and shifter have been redesigned from foreign-market models. Truck fans have wanted that truck to come to the US for a long time and now they will get their wish, though Ford is doing them one better.

Ford pulled the covers off its U.S. market Ranger on Sunday, a day ahead of the Detroit Motor Show. While the meaning of that is muddy, it appears the global truck has been updated for these shores. While no specs were revealed, the automaker claims the 2.3-liter unit offers torque comparable to V6 engines and the efficiency of a four-cylinder. This 16-valve, dual-overhead cam engine features direct injection and a twin-scroll turbocharger. Following the success of GM's reborn Chevrolet Colorado and GMC Canyon, Ford now expects that buyers of the new Ranger won't be a traditional F-Series customer.

Check out the photo gallery above, head over to PickupTrucks.com for all the details on the new Ford Ranger and stay tuned for more coverage directly from the show floor in Detroit. It has a new full boxed frame, which includes a new study mounting location for the steel bumpers. But its frame is reinforced with steel to meet USA safety standards and it has steel bumpers. No word on what the bed length is yet. The 2019 Ranger model lineup will consist of XL, XLT and Lariat trims, and Ford will offer Chrome and Sport appearance packages, as well as the FX Off-Road package. Trail Control will allow the driver to set and maintain a low vehicle speed (1-20 mph) while traveling through less-than ideal trails on the way to the next adventure.

Both varieties will come with a Dana locking rear differential, and an electronic locking rear differential will be available, though it will be standard with the FX2 or FX4 Off-Road package. Four-wheel-drive Rangers feature 2-high, 4-high and 4-low transmission modes.

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In addition, Netanyahu will give an inaugural speech at the Raisina Dialogue and will preside the Indo-Israeli CEO forum in Delhi. Israel is a major weapons supplier to India, exporting an average of $1 billion of military equipment each year.

Inside, the Ranger will seat up to five.

Inside the vehicle the infotainment system will be a Sync 3 system which will be up to eight-inches in size. In the instrument cluster, it will be available with a pair of LCD productivity screens that can show real-time vehicle, navigation, and audio information. FordPass Connect will give the Ranger Wi-Fi hotspot capabilities, ensuring that new adventurous owners can post their adventurous lifestyles to their favorite social media outlets, making the rest of our life feel uninteresting and void of Ranger-worthy adventure.

Additional features include LED headlamps and tail lamps with optional puddle lamps and cargo bed lighting.

A number of driver assistance and safety systems will also be added including a rear-view camera and automatic emergency braking. XLT and Lariat models will get active lane control, lane departure warning, rear park assist, and blind-spot monitors that also cover the trailer the Ranger might be towing.

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