Google to Use Page Speed as Ranking Signal in Mobile Search

Delia Watkins
January 20, 2018

As mentioned in our mobile-first indexing blog post, while our index will be built from mobile documents, we're going to continue to build a great search experience for all users, whether they come from mobile or desktop devices. "Although speed has been used in ranking for some time, that signal was focused on desktop searches".

The company announced an upcoming "speed update" to search, which will put some slower loading pages lower down in search results on mobile devices. Plus, they're using more apps, not web browsers, to reach the online services they're interested in.

No, this change is about the mobile search results.

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Though Google says the change will only affect a small number of searches, it could incentivize more sites to adopt the company's Accelerated Mobile Pages (AMP), stripped-down versions of web pages that load very quickly. So a slow page still has the potential to rank highly in search results if the content is strong and relevant enough to the query, the company said.

Wang and Phan encouraged webmasters to review various user experience metrics that Google has made available over the years to figure out how their site performance might be impacting the overall experience of mobile users. While the tools don't indicate specifically how to game Google's algorithms to get a better ranking, its Chrome User Experience Report has public user experience metrics, Lighthouse helps audit a website's quality and PageSpeed Insights suggests ways to improve performance.

Of course, page speed will not be the only factor used to determine the ranking of mobile pages. The Chrome User Experience Data?

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