Amazon Go opens to the public

Jon Howard
January 23, 2018

To get into the store, you'll need an Amazon account and a phone.

There is a team of staff working in the kitchen and the store to prepare ingredients, make ready-to-eat food, stock shelves, and help customers. When Amazon first announced the store's existence in December 2016, it said it would open first to Amazon employees and then to the general public in "early" 2017.

Amazon Go looks just like the typical convenience store.

The Seattle store, called Amazon Go, has a companion app that customers scan at the entrance in order to get in, and then uses a wide range of sensors, cameras and machine learning to detect when items are picked up from shelves. "The launch of Amazon Go, the futuristic convenience store, caters to shoppers' craving for a friction-free, convenient and seamless experience, and officially takes the once online-only platform further into the high street". The first Amazon Go store will use a network of cameras and sensors to monitor shoppers and what they pick up and once they leave they will be billed for whatever they walk out of the store via the Amazon Go smartphone app.

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We asked ourselves: what if we could create a shopping experience with no lines and no checkout? Amazon has tried to automate as much of the process of grocery shopping as reasonably possible, though, The Associated Press reports. ~ Dilip KumarDo you believe that Amazon Go's new technology could replace millions of cashiers and registers, not just in the United States, but worldwide? The 1,800 square foot store carries a mix of products popular at most convenience stores - chips, soda, candy, etc. - and some items found most often in Whole Foods stores, which Amazon owns.

App explains how Amazon Go's "Just Walk Out Shopping" system works. The only time an employee stops you before you buy something is in the alcohol section, where a worker checks your ID before you take beer off the shelf. There are scanning solutions which trust the consumer to scan each bar code on their way around the store and self service checkouts where we're expected to do the checkout assistant's job for them.

But vice-president of Amazon Go Gianna Puerini said the supermarket worked well during its test phase due to the four years of work put into the technology.

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