News Ranking to Be Influenced by User Surveys

Violet Powell
January 23, 2018

"We surveyed a diverse and representative sample of people using Facebook across the U.S. to gauge their familiarity with, and trust in, various different sources of news".

CEO Mark Zuckerberg said on a post on his Facebook page Friday that the company will ask users if they are familiar with a specific news source - and whether they trust it - in order to help weed out less reliable sources.

Mr Zuckerberg said he expects recently announced changes to shrink the amount of news on Facebook by 20 per cent, to about 4 per cent of all content from 5 per cent now.

"We decided that having the community determine which sources are broadly trusted would be most objective", Zuckerberg said.

On January 12, Facebook said it will change the way it does business to emphasise "meaningful social interactions".

If you're using a PC and you want to prioritise EWN content, you can tap on the "Following" button and select "See First" under "In Your News Feed".

USA and Pakistan conflict at United Nations over Afghanistan
On January 3, Lodhi had set the record straight after Nikki Haley, US Ambassador to the United Nations , made incendiary remarks against Pakistan.

CEO and founder of Facebook, Mark Zuckerberg, declared that the move in the design of the News Feed last week.

Facebook was a major source of false news stories and Russian-backed propaganda during the 2016 election season. Ahead of the United States presidential election in 2016, Facebook was criticised for bias because its human curators of a "Trending Topics" section were only allowed to pick links from a set of sources Facebook designated as trusted, which excluded some conservative sites. It will use those scores, along with other factors, to decide how much to show a source in people's news feeds.

Jasmine Pickel, SVP of social media at North 6th Agency, looks at the impact of Facebook's recently-announced changes to how its news feed will work.

The decision comes after a number of users complained of their News Feed being convoluted with public content, including brand promotions, media posts and so on, that are taking away the essence of one's personal space. It will only shift the balance of news you see towards sources that are determined to be trusted by the community. Some Facebook users have already been asked to rank the trustworthiness of news sites which appear on the social network. It says it has surveyed a "diverse and representative sample" of USA users and next week it will begin testing prioritizing the news sources deemed trustworthy.

The news ranking system will first be tested on US-based users only, and the results of the survey will not be made public.

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