Twitter Reportedly Developing Snapchat-Like Video Sharing Tool

Delia Watkins
January 26, 2018

A working prototype of the tool has been built, but the design could change and no release date has been planned for the feature just yet. Snapchat opens straight to the camera.

The new feature has been launched as a part of Snapchat's effort to renew the platform experience for its users. Sharing a photo or video will be a matter of capturing something with your camera and then hitting the tweet button inside the Twitter app. Reducing the number of steps required to share content is believed to encourage more frequent use of the platform. The company has been adding fewer and fewer monthly active users per quarter since 2010 according to data from Statista, and Dorsey could view easy-to-share video as the next way to go about fixing that. Stories will play natively on Twitter but not on Facebook (there they will appear like YouTube videos); if the link is clicked, users will be redirected to Snapchat's website.

Late past year, Dorsey said in a conference call with investors that the San Francisco-based company is 'focused on making our service faster, easier to use, and more relevant to people every day'. If the working demo turns into a full-fledged feature that boosts engagement, it could be more pleasant news for Dorsey and investors.

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Some opponents of the TPP fear it opens doors for companies to sue governments for policies that harm their investments. The timing of the deal is significant for Canada, which is trying to diversify its exports.

Last November, Twitter doubled its signature 140-character limit to 280 characters, which initially drew the ire of some users. The new feature is available for users who have the redesign in the U.K., Australia, and Canada.

But the company has promised, more generally, to do what it can to attract and keep users.

Snapchat is the coolest social network right now due to the fact that major social networking sites copied its Stories format, which has proven to be very popular with millenials.

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