Amazon releases Super Bowl ad, Alexa loses voice — GeekWire

Allan Goodman
February 1, 2018

You can now ask Amazon's virtual personal assistant Alexa to send an SMS message that you dictate. However, you can even specify up front as 'send a text message, ' which will directly send a text message to the specified person.

Though Amazon's take on the smartphone failed to catch on, Alexa has taken on more phone-like capabilities such as calling and now texting.

The Philadelphia Eagles and the New England Patriots will play Sunday in Super Bowl LII at U.S. Bank Stadium in Minneapolis, Minn. As of publication time, the company hasn't provided details about when worldwide users might be able to send SMS messages or if Alexa will be able to read incoming messages. Word is that the feature is available for all Alexa users in the USA right now, but the feature doesn't function with third-party smart speakers running Alexa. Unfortunately, Amazon did not figure out how to send emojis in SMS text sent via Alexa. However, the messaging was restricted to Amazon's ecosystem only and not to other devices.

The feature, first spotted by Techcrunch, allows you to send texts to your friends and other contacts using your voice. Once you pick someone who's in your Contacts within the Alexa app, you can recite your message. After the backlash, the online retailer added contact blocking.

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Hutchinson added that the rate at this point in the season is Arkansas' second-highest in 17 years. Antiviral drugs work best for treatment when they are started within two days of getting sick.

Sat-nav companies have dined out on this of this for years, so surely it's only a matter of time before one of the big guns signs up a celeb to voice their assistant.

The ad wraps with the real Alexa sporting her new voice.

Unfortunately, that's all we gathered from the preview, but according to a couple of fan theories, Cardi may be using the headset to narrate or serve as the voice over of some new gadget. As Alexa starts to answer, the digital assistant coughs and splutters, and then falls silent.

What do you think about the ability of Alexa to deliver SMS? Alexa is also capable of speaking in Canadian and India English accents. The Google Home is available for purchase and Apple HomePod is set to launch soon. Such teasers help in boosting the excitement around the offering. For the ad to appear in the Super Bowl, NBC is charging at least $5 million per 30-second spot.

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