PadMan challenge spreads over social media like wildfire

Violet Powell
February 6, 2018

The challenge comes close on the heels of the release of Padman, a film revolving around menstrual cycles. I didn't have enough money, but now I can. Mr Muruganantham took the initiative to provide better menstrual hygiene conditions for the women of his family and those who could not afford sanitary pads. Today he is hosting a special screening of Pad Man the Minister of Information and Broadcasting, Smriti Irani in Delhi. People always make documentaries but they don't want to make commercial films because they want to shy away from the issue.

PadMan is based on the life of social entrepreneur Arunachalam Muruganantham who invented a low-priced sanitary pad manufacturing machine.

PadMan is based on "The Sanitary Man of Sacred Land", a short story from Twinkle Khanna's book, The Legend of Lakshmi Prasad. It is inspired by the story of TIME Magazine's 100 Most Influential people, Arunachalam Muruganantham, a rural welder from India with a unique, eccentrically mad edge who turned incredible inventor by providing women with access to high-quality and affordable sanitary pads 20 years ago. It will feature Akshay Kumar asking women to make use of sanitary pads for periods and promote women's health.

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Akshay Kumar is making news for all the right reasons. "Have you seen men discuss menstrual hygiene?" Kudos to Akshay for taking up a subject that not many are willing to talk about. "When I see social media, I see two-three people saying "Akshay, bhai kya kar rahe ho aap? Imagine some people think holding a sanitary pad is a sin", Akshay said".

Apart from this #PadManChallenge, Akshay also did a small video along with Sonam featured in Missmalini.com, titled "If your period was a person".

During an interview with BBC, Twinkle while talking about menstruation and the taboo attached to it worldwide said that it took her a lot of time to convince Arunachalam to give her his consent for making the film.

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