Apple To Release Its Own Wireless Headphones This Year

Delia Watkins
March 7, 2018

Bloomberg's Mark Gurman has confirmed an analyst note that Apple will enter the high-end market with Apple-branded over-the-ear, noise-cancelling headphones.

The company will not directly report AirPods sales, instead, it will roll out them into its "Other Products" category along with Apple TV, Beats headphones, Apple Watch, and other accessories.

The headphones still aren't concrete yet, Bloomberg speculates that Apple may yet redesign them - further pushing them back, or scrap them altogether.

That said, Apple has apparently run into trouble designing the product - having worked on it on an on-off basis for several years. So essentially what we could be looking at is Beats targeting the lower-end of the market while Apple will price its own headphones much higher. But the company has been facing challenges which might push the release date, reports say.

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Everyone knows, Apple AirPods turned out to be a big hit.

Curiously, Apple owns the Beats by Dre. There's been no indication yet on when, if ever, Apple would release these headphones. AirPods and a revamped Apple Watch are the only major products it's released in this category over the past year. The said headphones are speculated to be targeted at the high-end of the market with features such as wireless pairing. Apple purchased Beats for $3 billion in 2014, and Beats has been Apple's main headphone brand until the introduction of AirPods.

Apple, which is already running production tests with suppliers, is expected to announce the new phones this fall. Beats and Bose both charge $350 for their high-end wireless headphones, while Sennheiser prices range from $100 all the way to $500.

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